Dreamworks

Background Introduction
Prior to 2004, DreamWorks Animation (DWA) was a business division of old DreamWorks Studios which formed in October 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen. On October 28 2004, DWA have separated from old DreamWorks studios and formed a sore company. Now they conduct business primarily in dickens studiosâ€"in Glendale, California, where atomic number 18 the headquarters, and in Redwood City, California.
DWA provide family amusement, including shake up feature dissipates, television specials and series, live entertainment properties, an online virtual valet and related consumer products, meet for audiences around the world. They have released a organic of 21 animated films, including Shrek 2, 3 and Madagascar were the highest-grossing animated films in the domestic box office in the year they released.
Generally, DWA release twain films per year. But in 2009, they announced that from 2010 they will release 5 movies every two years, and in the further all of the films would be released in stereoscopic 3D.

Process of produce films
A uncut animated feature films should take 3-4 years. The process of a film should go through 4 phases, including Development, Pre-production, Production, and Post-production. Each phase has several(prenominal) steps shown as following table.





Strategic Alliances and Promotions
 DWA brand sense is one cornerstone of DWAs success. Therefore, in order to correct consumer awareness, DWA have developed several key strategic alliances and promotional partnerships around the world. Usually, DWA license their characters and storylines for use in conjunction with their partners products or services. Through this way DWA can not only utility from the licensing fee but also gain the cross-promotional opportunities. Currently, their primary alliances are McDonalds, Hewlett-Packard and Intel. In 2011, DWA and Samsung announced that the two leaders of technology and entertainment are joining forces for 3D DVD versions...If you want to nurture a full essay, order it on our website: Orderessay



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