Truth in Advertising

Truth in Advertising

We see them on our televisions, in magazines and newspapers, on billboard signs along the highway and virtually everywhere we smack during our daily lives. They ar advertisements. The term advertisement stems from the word advert, which federal agency to call attention to roughlything. Advertisements be a form of media with the determination to attr venture attention to, stimulate desire for, and in some cases lead to the purchase of a product or armed service (Berger 171). In our consumerist culture it is estimated that the average American is exposed to oer 3000 advertisements each day (Shenk 12). With all of these advertisements flooding into our brains each day, consumers conduct to be able to count on the validity of the claims they are being exposed to. While most consumers realize that advertisements are an attempt to sell a product and are credibly to embellish the truth, that does not give companies the right to blatantly lie to the public in their advertisements. The federal government regulates deceptiveness in advertize through the national Trade Commission, commonly referred to as the FTC. The Federal Trade Commission works to enforce good ad practices by establishing regulations on truth in advertising and holding companies in violation of these regulations accountable.



Despite regulation, companies continue to mathematical function ethically questionable methods such as ad disclaimers, selected facts, marginal facts and non-facts in order to promote their products to the unwary consumer.
In 1938 an amendment, cognise as the Wheeler-Lea Act, was made to the Federal Trade Commission act that authorized the FTC to restrict unfair acts and protect consumers from false advertising practices (Business Glossary). To see how this protects consumers, we must look at how the FTC determines what is reliable and what is deceptive. The Federal Trade Commission defines honest advertising as truthful; non-deceptive and not unfair; and run by advertisers who have...If you want to strike a full essay, order it on our website: Orderessay



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