Communication

Harold Lasswell (19021978), a political scientist and communication theorist, was a member of the kale school of sociology. In his work The Structure and Function of talk in Society (1948) he defined the communication process as Who (says) What (to) Whom (in) What Channel (with) What Effect. The distinct model he propounded was known as Dance Model.[7]
These first studies on communications models promoted more researches on the topic. Wilbur Lang Schramm (19071987), called by communication theorist Everett Rogers as the founder of communication study,[8] cerebrate his studies on the experience of the sender and receiver (listener). communicating is accomplishable only upon a common language between sender and receiver.[9] Everett Rogers accounts later led to the basis for development communication studies.




In 1960, David Kenneth Berlo, a disciple of Schramm, expanded on Shannon and Weavers linear model of communication and created the Sender-Message-Channel-Receiver Model of communication (SMCR Model) subject in his work The Process of Communication, where communication appears as a regulated process that allows the subject to negotiate with his living environment. Communication becomes, then, a value of power and influence (psychology of communication.)[10]
In 1963, Richard Whatelys (1787-1863) Elements of Rhetoric was republished[11] with a critical introduction by Douglas Ehninger and a foreword by David Potter. They explored what they called the Aristotles models of communication. James L. Kinneavy[12] (19201999) also explored Aristotles rhetoric and communication model in A Theory of Discourse (1971).[13]
This section requires expansion. (September 2012)
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