Ms Tique

Problem Statement

Ms. Tique Corporations new Product double-decker is confronted with dual decisions: 1. whether to change the package design of it sliver change fruit, specifically the size of the harvest-festival and the form: continue the be tube or add an aerosol can plectron; and 2. whether to endorse further financial resources for a market study.

Background

Ms. Tique is a manufacturer of womens personal pity productions including its premium priced graze gel which is positioned as a high quality womens shave gel. The company accomplished this by differentiating its product form mens and other womens graze products through its placement in the womens personal care section of selected stores which overly limited price comparisons with other shaving products, especially less expensive mens products. An primary(prenominal) fact to make clear is that the company has exchange its shaving gel in 5.5 oz tubes since its introduction due to: 1-its policy of victimisation existing production capacity for all it products which are sold in tubes, bottles and jars and 2- they did not have technology to produce the their product in aerosol cans. However the market has changed.





Trends

With new product activity, increase advertising and promotion, improvements in quality, and improved technology opposition has increased from two brands to seven major brands for women to choose from with gross sales growth ranging 3-5% per year with the greater part of sales attributed to razors. interrogation indicates that shaving is still the most popular method apply by women. A vast majority (80%) of women shave at least one time per week, averaging about 11 time per month, with increased frequency during the summer season. Eighty percent of women physical exercise a moisturizer after shaving, prompting Ms. Tique to change its product to take three additional moisturizers, including vitamin E. In addition to changing its ingredients, Ms. Tique also increased its promotion and advertising in response to increased...If you require to get a full essay, order it on our website: Orderessay



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