Southwest Airlines Case Analysis

Case Analysis
Southwest Airlines

EXECUTIVE SUMMARY
Southwest entered the complicated air duct industry in Dallas, Texas in 1971 and ever since has been exceeding everyones expectations with unprecedented strategies. Southwest focuses on customer satisfaction: encounter the customer where they fatality to go, with broken in fargons and have fun doing it. Their low cost strategies have been accomplished by reducing a crowing majority of the input costs that most large airline carriers incur causing those large airlines to charge intemperately for fares. Southwests customers lie with that they wont be given the same costly luxuries that other airliners carry just they dont seem to mind much ground on Southwests continued year later profitable year. In addition, Southwest has received multiple awards in outstanding customer service compared to all other airliners.
beau monde Vision/Mission
·The long-term vision for Southwest is clear. We want to see to it the safest, most reliable, most efficient airline in the world. We want to be the best place to work; we want to turn Customers the best flight schedule with the most flights to the places they want to drop; we want to deliver the best Customer experience; and we know we must earn excellent financial returns for our employees and our shareholders.



Finally, we must fall upon all this while staying true to our low-fare, low-cost Brand that we do famous.
·The mission of Southwest Airlines is dedication to the highest quality of Customer overhaul delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Company Goals
·Maintaining the original culture within the company and keeping costs downstairs control as the economy suffers.
Company Policies/Values
·To Our Employees
We are affiliated to provide our Employees a stable work environment with suitable opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees impart be...If you want to get a full essay, order it on our website: Orderessay



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