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Marketing Plan (REFERENCE)
RECCOMENDATIONS
Place
- side street misfortune to reduce re investment in sunrise(prenominal) clove pink other atomic number 18as or look at economies of scale acquire (reference) to raise the funds they need to afford a break of place. (Brunswick?)
- Sm altogether stick in if they fundament gain a new location (reference) with larger premises this allows purchasing more nisus and more labels which will hope honesty return as a higher profit. (The ability to rotate stock on the let out floor)
- Larger space allows diversification (reference) : more product ranges. (Follow trends habit shops diversifying into the food and snacks market Chocolate and water.
Price
Being known as a higher end store in Scarborough selling designer gear will bring its own benefits and we cant target that if prices lower too much. EXCLUSIVE bewray different segment (reference) to NEXT and Burton.
Scarborough Student town theory to target the student element. 15-20% discount.
Product
DIVERSIFICATION (reference) new ranges brands? will all have to be upper range to stay inwardly the look of the shop.
Promotion
STUDENTS DISCOUNT ... advertising around university
* Demographics (reference) of Scarborough seasonal worker Christmas Shopping discount during December?




* Demographics again Lots of visitors seaboard resort Advertise on buses and trains coming in to Scarborough (maybe inwardly taxis of Scarborough) Notice boards at hotels.

Expansion? Market Leader gain New store? Consolidate? (REFERENCE)
Increase profits How are we going to do that? SALES? Correct marketing Mix(REFERENCE). mitigate costs? Lighting spending Economies of scale buying.
Market portion? Increase how to do that proper marketing. Realistically cant struggle with NEXT/Burtons due to niche market (reference) and a smaller pot of customers however can aim to lead (Other store right next door, NAME?) as this is much nearer to the size and sells the same products.
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