Swot Analysis

In ceremonious Report
For Zinns Burgers and Pizza
Written for Chris Pike
By Erin Austin

This report has been create verbally to identify and address problems within the Ottoshaw branch of Zinns Burgers and Pizza.

TMA01 disrupt I

Part A Problems Identified

* Struggling to compete with larger firm nutriment chains in the area
Due to the problems listed below and an overaged image.
* mental faculty behavior is unacceptable and morale is very low
Staff are untrained and have very little reckon for management .Those in management positions are inexperienced and non trained to lead a team successfully.
* Rising food waste problems
Ineffective supervision has allowed supply to take liberties with formal benefits.
* Falling sales and Rising costs
Increased wastage caused costs to pass over and the struggle against competition and poor staffing issues caused sales to fall.

Part B Use Concept
SWOT summary (cited in Preston, 2006) is a form in which a business can identify flourishing and unfavorable internal and external factors to show how it can rectify performance and achieve its key success factors.




Using examples from the Zinns Burgers and Pizza case study in the SWOT analysis below, strengths, weaknesses, opportunities and threats can be identified, which can then assist in realizing which threats or weaknesses are part of whatever addressed problems and whether any strengths or opportunities can be built upon to help kill said problems.
Strengths| Weaknesses|
* Cheaper alternative to eating out * Perceived tone for Price * Provides Jobs to the Area * Capitalizing on late night customers| * over-the-hill Menu * Night Managers non trained * Staff not trained * Employee satisfaction Low * Bad internal stopping point * Low value on staff * Difficulty retaining staff|
Opportunities| Threats|
* Introduce healthy options/balanced menu * Introduce ethically correct standards * Introduce bonus scheme for staff * produce new...If you want to get a full essay, order it on our website: Orderessay



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