Steinway And Sons

Steinway & Sons: Analysis

Table of Contents

Table of Contents2
Introduction3
intimate Factor Evaluation (IFE matrix)4
External Factor Evaluation (EFE intercellular substance)5
door guards Five Forces6
Competitive Profile Matrix8
Porters generic Strategies10
Financial Analysis12
Competition15
The Marketing Mix-The 5 Ps16
signalise Issues17
Boston Consulting Group (BCG Matrix)20
GE / McKinsey Matrix21
Space Matrix23
IE Matrix25
Grand Strategy Matrix26
TOWS Matrix27
QSPM Matrix28
Strategy29
Recommendations30
Conclusion31

Introduction

For almost a century, the piano market was dominated by a angiotensin converting enzyme family owned company. Steinway and Sons having been producing some of the finest musical equipment for over 100 years, however, in recent years they lost their position as attraction in the piano market. After numerous owners and presidents, the company was interchange in 1995 for $100 million. What is surprising in this story is non the sales price, but who bought this household name company, not a competitor, not a huge corporation, or even flock in the music world, it was bought by two investment bankers in their early 30s

Steinway and the word piano are almost synonymous.



works a long-term and still going- technical and market system that emphasized quality is to say, since the first Steinway family members arrived in New York from Germany in the middle of the 19th century, the company has pursued a strategy of making high end quality product, selling them through its own sumptuous outlets and through a network of dealers, and gaining film by encouraging premier performing artists to use the pianos.

In the early 1970s, Steinway encountered competition from low cost producers based on in Japan. While Steinways fine image and story was unquestioned, the business wasnt particularly profitable. In addition to it, callable to some stockholders who were unwilling to invest but mainly interest in income,...If you want to get a full essay, couch it on our website: Orderessay



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