2013/02/22

Terra

TERRA BITE LOUNGE: PAY WHAT YOU WANT CAFE

1. What is the retail nourish proposition for Terra bite?

2. Can terra bite survive in the long run?

3. Can such conceit be replicated in India? If yes, where will you open your store and why, if no damp reasons.

4. When endure a retailer go for voluntary price strategy?







Answers

1. (i) Upscale location.

(ii) Voluntary pricing i.e. price can be decided by customer harmonise to their take of satisfaction.

(iii)Other Add on facilities can be provided such as free Wi-Fi, gaming consoles and books.

(iv)Good quality of coffee in similitude to other coffee chains.




2. Yes it can survive on all-night basis since the emphasis of the business model of Terra bite is establish not only on sales alone scarcely also on customer trust and bonding. consequently in that location forth chances of it striving are very much thinkable during recession also. Some other factors should also be considered wish well demographics and hitting the right customer base for option in longer run.




3.

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No. as far as survival in India is concerned this concept wont be that much successful. This is because of the average Indian mentality which always focuses on saving as much bucks as they can. Such concepts according to me can be applicable only in genuine nations where poverty is not an issue.




4. Voluntary pricing strategy creates a great impact on customers mindset. This concept will be influential if there is high contestation in the market and the outlet is still in its ontogeny phase. Since initial phase is the base for deriving the success of an outlet. Hence going for voluntary pricing can be an advantage.If you pauperism to get a full essay, order it on our website: Orderessay



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