Tata Steel Case

Evolution of Strategies through Time
Although Unilever wasnt formed until 1930, the companies that joined forces to create the line of reasoning we know today were already well established earlier the start of the 20th century.

1900s| Unilevers founding companies produced products made of oils and fats, principally flog and margarine. At the beginning of the 20th century their expansion to the highest degree outstrips the supply of raw materials.|
1910s| Tough economic conditions and the First introduction War make trading difficult for everyone, so many a(prenominal) businesses form trade associations to protect their shared interests.|
1920s| With businesses opening fast, companies unbending up negotiations intending to stop others producing the same types of products. But instead they obtain to merge - and so Unilever is created.|
1930s| Unilevers first decade is no easy ride: it starts with the Great Depression and ends with the Second military man War. But while the business hacks trading operations, it also continues to diversify.|
1940s| Unilevers operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in look into and development.



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1950s| Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emergent economies around the globe.|
1960s| As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and campaign a highly ambitious acquisition program.|
1970s| seriously economic conditions and high inflation make the 70s a defective time for everyone, but things are particularly difficult in the fast-moving consumer goods (FMCG) sector as the big retailers start to flex their muscles.|
eighties| Unilever is now one of the worlds biggest companies, but takes the decision to focus its portfolio, and rationalize its businesses to focus on core products and brands.|
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