Zenith Case Study

Zenith: Marketing Research for High comment Television (HDTV)

picture: 2 November, 2010
Group Number 4:
Kreisel Joelle Dcapital of Peru (SMBA 10076)
Harsh Bhushan Thaker(SMBA 10077)
Abhimanyu Choudhary (SMBA 10001)
Abhinav Chauhan(SMBA 10075)



CASE STUDY NUMBER 2

Table of Contents
initiation3

Introduction
Zenith Electronics Corpo symmetryn is a brand of the South Korean tangled LG Group by way of LG Electronics. The company was previously an American manufacturer of televisions and other consumer electronics, and headquartered in Lincolnshire, Illinois. Before LG Electronics acquired a authoritative share of Zenith in 1995 and eventually the rest in 1999, Zenith was the craftsman of subscription television and the modern remote control, illusion picture tubes , color computer displays , cable products and high tech electronics components such as monochrome displays, power supplies , and automotive electronics. Zenith has employed more than 32000 flock world wide . all though brand and distribution were among its strength , results from continuing operations were disappointing in 1999.Despite sales volume increases, zenith saw net loss of $17 one million million million compared to a net loss of $11 million in 1988.





Zenith Electronics Corporation was keen on entering into the High Definition Television (HDTV) segment by launching a saucy technology that produced higher resolution (sharper pictures) and super digital stereo system sound. Currently, there exists a relatively square NTSC (National Television Systems Committee) type with an aspect ration of 4:3, found in around all the households in the United States. However, Zenith would like to study whether consumers preferred the 16:9 wide screen aspect ratio proposed to HDTV as compared to the existing NTSC. If preferred, Zenith would have to shell cosmic amounts on investments in new plants and equipments to produce wide hurl picture tubes larger than 28 in diagonal.

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