Matsushita

Matsushitas and Japans Changing Culture: By Group 2

Matsushita was established in 1920. It is a giant consumer electronic company in Japan. The company was very well know for its strong group identification, reciprocal obligations, and loyalty to the company which is the Nipponese traditional values. This Confucian value was attributed to be the key things that adopt company success. The employees were taken care at every instant of life including cheap housing, guaranteed lifetime employment, seniority-base payment system, and generous retirement bonus. In return, the company expected, and got, loyalty and hard work from its employees. During 1950s-1980s when Japanese culture was still in the traditional way of pursual Confucian value. However, cultural change in Japan was triggered by the economic recession in 1990s. During the economic slump, companys performance was poor and older generations were laid-off. Thus, younger generations didnt depose on the reciprocate relationship anymore. In addition, western ideas were extraction to make themselves felt that they are more freedom, richer, and individual. So they lacked of the dedication to traditional Japanese values and also to the company, they did not regard to be tied to a company for life.




The changing cultural trend might affect the way Japanese businesses give-up the ghost in the future such as in the man resource strategy of the firm. Older recruitment style would be minimized and a new incentives and benefits would be focus on individualism that based on performance, not seniority. This could increase the productiveness and competitive advantage of the company. Company will offer variant incentives and pay schemes to their employees. Moreover, Japanese firms would also be more circulate to internal investors and have more diverse in their business. The automated teller machine of international workforce which managers and employees come from all over the adult male would be happened.
The potential implication of such changes...If you want to trace a full essay, order it on our website: Orderessay



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