Executive Summary
prep PROCESS
Created By James Winchester
October 03, 2012
Marketing Plan Scope
The purpose of this cut across is to show the immediate need for a professional lawn care service in the Bonne Terre area. Our focus ordain be on residential homes, mercantile, and online sales. We will target busy professionals and retired residents that may not have the time or the equipment to take care of their deliver lawns. The peak business will be between April and October. We will provide lawn maintenance in the form of leaf raking and pull debris during November through March. Financial expectation will be reported in the financial analysis section of this report. By living in the community that I will help in, I believe I will have a competitive advantage all over services located start of the area. Our in the raw online presence will add to our market share.
OBJECTIVES
Introduction
Love landscaping and lawn care if a family owned business in southeast Mo. They have been business for fifteen categorys. They do commercial and residential lawn care. Their motto is to always put the customer first off and perform quality work that exceeds the customers expectations.
Strategic Goals
Increase market share
Overtake competitor
Better represent value proposition
Build sign awareness
Improve selling process
Create strategic partnerships
Increase publicity
upgrade online selling ability
Increase profit
Sell merchandise online
Numeric Goals
vernacular (total) revenue increase by 20% per year over next three years
15% revenue increase from new customers
10% revenue increase from existing customers
Increase minute of new customers by 200 by end of year three
Number of total customers, 450
90% of our sales from offline business, 10% online sales
keister customer, 60% from...If you want to get a full essay, baffle it on our website: Orderessay
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