2012/11/07

Media's Sexual Revolution

Women wore mini-skirts, for example, not because they wanted to be in style, but because males in the media promoted this particular fashion cause as liberating and thereby exercised control over women's fashion choices (Fawcett, 2006). homogeneous comments were advanced by Gill (2008), who asserted that the figure of the autonomous, active, desiring melodic theme became the dominant figure for representing women in the sixties and that this particular media facsimile of women was responsible in part for the knowledgeable revolution.

Goss (2007) suggests that the women's liberation apparent motion as an offshoot of the various civil rights movements of the 1960s play into the hands of those who wanted to liberate women from social norms for the benefit of males. Indeed, Jacketta (2002) argues that magazines, kindred Cosmopolitan, that were written for women by women actually added to the objectification of women as sexual creatures whose primary quill value was their availability to men. Also, August (2008) stated that music groups such as the Rolling Stones created portraits of women that endorsed women's subordination while touting women's newfound sexual freedom. The overall message was that while the sexual revolution did advertize women to assume greater control over their own bodies, women w


The sexual revolution, 1960-1980. (2009). Retrieved January 4, 2009, from www.glbtq.com/social-sciences/sexual-revolution.
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Magazines like playboy countenance long objectified women and continued to do so throughout the 1960s and the 1970s (Pitzulo, 2008). Primetime television also tended to reinforce women's roles as wives and mothers with comparatively few programs introducing independent women making personal choices outside of the stereotyped roles assigned to women. Lauzen, Dozier, and Horan (2008) pointed out that the mass media tended to limit women's roles to those that were socially approved. bloody shame Tyler Moore, for example, played both a wife and mother and a single woman in television series, but in both cases she was not depicted as a sexually active woman.

Pitzulo, C. (2008). The battle in every man's bed: Playboy and the fiery feminists. Journal of the History of Sexuality, 17(2), 259-289.

Gullette, M.M. (2008). Then and now: What draw the sexual "revolutions" wrought? Women's Review of Books, 25(1), 22-23.


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