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[pic] |EUROPEAN COMMISSION Internal securities industry and Services DG Director General | | retail marketing monitoring The management is currently, in the light of the economic crisis, preparing a Communication on the functioning of the retail market a Communication which is due to be adopted by the guardianship in autumn 2009. This retail monitoring exercise stems from the exclusive Market Review and its objective is to provide a genuine and comprehensive analysis of the entire sector so as to identify possible market malfunctioning and ensure effective and co-ordinated multi-faceted policy responses. The Communication seeks to respond to the current economic crisis in four ways. A smooth functioning Internal Market for retail go should play a key use in signalling demand trends in terms of price and calibre of outputs to supplying businesses allowing them to maximise their return on investment. This should assist in moving the EU economy out of the current recession. Likewise, as one of the largest employers in the services economy that recruits locally and offers opportunities for weak employees, the sectors sustainable job creation potential should be maximised.

Third retailing, as a major user of ICT and electric energy, has a key role to play in further sustainable development notably through the diffusion of new-sprung(prenominal) technology. Its innovative function should be maximised. Finally, during the crisis, it is essential that all EU citizens have accessibility to a wide choice of cheap necessities. In this last respect the provision of such services to the less socially well-off EU citizens in divest inner city and rural areas must be a priority of any policy focus in this domain. Since the Commission must act quickly in this field and presumption the impossibility of assessing the services offered by retailers to suppliers in the many thousands of product chains involved, the Commission has decided to focus its attention on... If you privation to get a full essay, order it on our website: Orderessay

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