Apple

apple is a glabal brand that specialises in computer hardware, it has a very secure customer base with apple products being iconic and super revered. In recent years apple has moved into the wandering(a) phone and portable media market with the rise of the IPOD music play the I Phone and the Ipad as well as venturing into the internal entertainment industry with apple tv. HMV has a very opposite brand type and operates from the highstreet that has stores nationwide and one of its main taxation streams is from sales of static media such as CDs and DVDs and books. The two organisations are very incompatible in the way that they have adapted to the new types of media. Apple has taken on the market and the technology available to enlarge itunes to sell music directly to its customer base. It has internalised and stayed with changes in other(a) media types for example e-readers and home tv entertainment making ventures and media transfereable and give to the needs of consumers.

Apple has developed a very hostile strategy to maintain its market position. It has engaged in observable wars with other companies by attempting to block the sales of their products most moteably with Samsung. Apple has developed its brand loyalty and market position and maintain this well. apple Is this the right essay for you? Watch the video to a lower place to read 2 more pages now. or If you want to shoot for a full essay, order it on our website: Orderessay

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