Market Plan

MARKET PLAN FOR CANADA FORD TERRITORY AUSTRALIA Made By: Date Due: 09th October 2009 Teacher: Sophie Robson Executive Summary: * The trade plan report concentrees on the Ford territory and the partnership Fords Mission and vision statements, which state that the go with is that they are passionately committed to providing outstanding growths and services. * Further much the detailed information about the lodge and its potential flock be found in its SWOT analysis. For example, The Strength of the company and the fomite is that it is the first Australian-built car to receive a five-star arctic rating. Further more it focuses on the weaknesses, opportunities and threats of the company. * The report states the project objectives. * The commercialize plan report also states the potential competitors for the company and its merchandise in Canada. The two major ones being the General Motors with its SUV vehicle Acadia and Toyota with its Highlander. Both the vehicles compete very closely to the ford territory. * The fount of vehicle that ford Territory falls into is kind of a luxury and a family car. Therefore it has been generally segmented to the mart for the consumers on the basis of Income, mannerstyle, family size and benefits sought.

* The company aims to precisely focus the High Income people and Lifestyle of the people as the manoeuvre market and potential customers for the vehicle. * The vehicle has been positioned as a modern all terrain luxury car due its luxurious features and exceedingly convenient attributes that might go perfectly in phone line to its high price. * Further more, the report also describes the product life cycle of the vehicle and what steps it needs to take at each stage of its lifecycle. * The report also states what market requirements the product might need to adapt to in order to be successful. * In the end it also focuses on how it is going to pass on its objectives. Table Of Contents: Page No:... If you want to shoot a full essay, order it on our website: Orderessay

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