Obama vs Romney Media

As whatsoeverone steeped in social media, Ive been observance singly of the presidential hunts closely to see how they are use social media rise or non. [Disclosure: I worked on Obamas campaign in 2008 and have donated to it this election season. I as well went to the same high school and business school as Romney. To the extent possible, Ive tried to be objective in my analysis, but inevitable, my biases will come through.] Here are around observations, as well as opportunities for the future: * Its not Ab disclose the Numbers. Ive seen many commenters point to the irresistibly higher(prenominal) numbers of Likes and Followers that Obama has over Romney on Facebook and Twitter, respectively. Its unexacting to thwart lured by those numbers, but they are highly misleading because Obama has had four years as candidate and President to correct to his pursual. What will matter in this election is how engaged these chase are, in not only amplifying their candid ates message, but whether they can perk up people they k flat to vote. * Each Campaign Plays to their Strengths. My colleague, Susan Etlinger, who re attendes social media analytics, cautioned that pillowcase at the stats alone dont tell the preventative story.

As an example, she pointed me to recent data from Pew that shows Democrats and liberals as humankind more engaged politically than Republicans. Her advice: Look at for each one of the respective campaigns from the perspective of where they are starting from. With Republicans less apparent to energize their base via social networking sites, they are more likely to focus on awareness and asidereach to Independents , whereas Democrats will be perceptive to ! get an disengaged base fired up to get out the vote of intended Democratic voters. * Romney Makes Smart Use of Facebook Marketing. Romney has  strive good Facebook ad buys, especially with Sponsored Results where Romney ads started showing up bordering to search terms such as democrat and up to now obama. The results have been significant Romney has been gaining...If you want to get a bear-sized essay, order it on our website: OrderEssay.net

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