Marketing Plan for Beachside Health and Fitness

B separatelyside wellness and Fitness December 13, 2008 MKT100 Marketing forge Mission statement: To activate the Beachside and surrounding areas to become much productive, while providing innovative programs and character reference service for alto work overher your fittingness needs. Product strategy: Beachside Health and Fitness is a center that targets the Beachside area and surrounding areas. We declare oneself health and fitness services to anyone interested in how to reform their health. The center forget include a cardio live, weight dwell (circuit and free weights), aerobics fashion, pool, hot tub, and kids consort area. There is a mens and womens footlocker room with well(p) showers and rest dwell. Locks for the lockers are not provided. The locker room also includes composing counters with mirrors, outlets and a blow dryer. At the antecedent desk, there are t-shirt and workout gear operational for purchase. As you offer into Beachside He alth and Fitness, there is a postponement area with a juice vending machine, a biggish flat top television and seating. The center is located barely off the Chesapeake request in Maryland. The side of the building that faces the request is mostly starter so you can enjoy the stunning view. The cardio and weight rooms include televisions that are mounted to the bayside wall to enjoy your topical anesthetic news or television show.
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arise Analysis: Strengths: forever interested to hear suggestions for improvement. Each employee is educate in health wellness and are required to run into at to the lowest degree one refresher training each quarter to freeze up with the most pop ular fitness trends. Weaknesses: The inabili! ty to hearth a large amount of clients collectible to size constraints. hardly open from 5AM to 10PM. Lack of put and allows for one aerobics room instead of a diverseness of fitness programs. Opportunities: The market is suppuration allowing for additional profits to strike into a larger space and obtain more clients. Threats: disputation from larger corporate fitness centers within and around the urban center of Washington, DC. Possible...If you want to get a full essay, order it on our website: OrderEssay.net

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