Virtual Vineyards Marketing Report

Table of Contents Executive abridgment3 1.0Introduction4 2.0Analysis4 2.1Market Identification4 2.2Market Segmentation4 2.3Market Orientation5 2.4Marketing Channel Performance5 2.5Pricing Strategy5 2.6Customer Needs6 2.7Customer Analysis6 2.8Commercial Position7 3.0Conclusion7 Reference list7 Appendices8 disclose 1 - Distribution of wine sales by charge class8 disclose 2 - Wine drinking habits by family and employment8 troop 3 - Age distribution of wine drinkers by category9 Exhibit 4 - Wine Sales by category9 Executive Summary realistic Vineyards started in January 1995 and within 10 months was averaging 1500 visitors a daylight and enjoying a revenue growth of 20% per month. They have successfully segmented the wine market and set an upper income free radical of computer literate professionals who sh are hawkshaw Granoffs appreciation of alright wine. The tissuesite is considered fast and easy to use with well-nigh nice features to energize online shopping conve nient and secure. Although they have genuine a lavishly level of automation the exhibition mould is not still completed and still requires manual intervention. The wind vane site contains spacious information about vineyards and winemakers and all letter and email are answered. realistic Vineyards adaption of technology has not been so successful. They everyplaceestimated the arrive of web traffic and are therefore paying much than they should for the site. To exclusivelyify this they are considering expanding to other products.

Theyve also bought some costly computer hardware and software to generate extensive customer info that they are not yet able to properly analyze. O r certification: *Downsize the infrastruc! ture by selling off surplus equipment (rather than note selling other products). *Properly automate the sales process. * chip in customer data (rather than rely on individual feedback). * have a go at it that at present wine sales are realistic Vineyardss core business and concentrate on making it profitable. 1.0Introduction Virtual Vineyards receptive for business in January 1995 and has now been running for just over a... If you want to get a full essay, order it on our website: OrderEssay.net

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