Advertising Goes Mobile

Research Paper

On

Advertising goes Mobile





Paper Submitted by:


Shweta Bagla

MBA 2nd Sem

Brindavan College

Dwarkanagar, Yelahanka

Bangalore

pussyfoot:

It is just about taking off in India, scarcely fluid marketing is getting a lot of attention. A special report on how marketers are planning to well over your brisk phones - and why.
Telecom service providers are hungrily face at a market that can only part - just 23 per cent of Indias 1.1 billion-population owns a electric cell phone. Marketers and advertisers are equally excited. So are media companies. But what exactly is sprightly marketing?
As a generally-accepted definition, mobile marketing is the figure out of sending spam free, personalized, permission-based marketing messages to receptive consumers through their cell phones. Mobile marketing can be either push-based which refers to communication such as SMS and alerts sent to mobile phones. While mobile marketing today is almost totally SMS-based, the increase in the number of large- silver screen phones and MMS enabled phones will shape the industry soon.
Mobile engineering science is witnessing new applications and services.



This combined with the rapid integration of the internet, mobility and communications at the device, service and transport levels has created a new set of vexation opportunities. For consumers, mobile phones prevail become much more than sport handsets. Already experiencing a high-end electronics experience from state-of-the-art digital cameras, camcorders and spirited consoles, they are beginning to expect the same on their mobile phones - a broad range of compelling, interactive content. Therein enter the opportunity for marketers and advertisers. As a medium, the mobile phone screen has the potential to support brand building and strengthen consumer relationships. And marketers have been quick to cash in.
Operators are increasingly looking for applications that deplume users to avail of the services offered. Value added...If you want to get a full essay, order it on our website: Orderessay



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