Advertising is one of the winged growing industries in todays world. It is booming at an exponential aim and it is nearly impossible for any business to survive in todays competitive market without exploiting its potential. But advertisements exert a negative influence on customers because they promote materialism and have catastrophic effects on children and affect the moral fabric of the association in a negative manner. However some tribe argue that advertisements provide information about the product attri yetes but this is not true as information provided is not evermore genuine resulting in no actual information dissemination.
The major negative influence of advertisements on customers is the fact that it promotes materialism. By attempt to prove that material possession would lead to social acceptance and popularity they encourage people to focus just now on material aspects of lifespan (Belch et al, 2001:76).
For instance Jettas (Volkswagen) advertisement charge focused more on life style mind rather than the product (Geist, 2005).Furthermore it is acquireed by the commercials that all problems of a persons life can be eliminated by application of some external event - the use of a product (Jones cited in Mohan, 1998:24). This has lead to deterioration of value in the society. Now people buy goods to impress theirs neighbours and the benefits stock from that product are not great but what is important is the fact that others know what they cost (Russell, 2003: 70). Moreover advertisements increase discontentment in people by overstating the requirements of a happy life. They claim that without a particular product life is incomplete or is not worth living....If you want to get a rise essay, order it on our website: Orderessay
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