Sports surveilace plan

SPORTS REVENUE MANAGEMENT AND LEADERSHIP
Assignment 6
Market Surveillance Plan
This is a be after or guidelines that will be used to analyse and prevent the sale and manufacture of counterfeit sports apparel and trade.
INTRODUCTION
As technology advances and counterfeiters get abreast with technology fake merchandise and memorabilia finds its way into the hands of unsuspecting fans, and there are a couple of(prenominal) safeguards to separate real products from the counterfeits.( Allbusiness.com, Monday, February 4 2008)
Counterfeiters targeting collectible items. It not plainly hurt the athletes that are sign things, it hurt the fans who go in to it because they want authentic merchandise to remember a undertake or a game. If it is counterfeit, it destroys the memory. ( Allbusiness.com, Monday, February 4 2008)
Manufacturers need to proactively address this puzzle in order to protect their brand image and detain their revenue streams. (Business wire, January 18 2006) It is for these reasons that a market surveillance plan should be developed to counter these challenges in sports management.
MARKET DESCRIPTION
To eld sports apparel and merchandise industry is dynamic since it involves online auction sites and sensible store outlets. However of major concern is the online auction websites equivalent eBay.




The growth of the Internet has caused proliferation of trade in counterfeit goods by providing counterfeiters with a global platform to reach billions of buyers. Counterfeiters take profit of the anonymity on auction sites and the increasing number of online mint shoppers to sell substandard products to consumers who believe they are getting a good deal on the real thing. (Business wire, January 18 2006)
occasion AND OBJECTIVES
The purpose of this surveillance plan is to monitor trade in counterfeits so as to be able to develop necessary and effective measures to counter this problem.
This is important because these illicit trade greatly reduce the amount of revenue...If you want to get a ample essay, order it on our website: Orderessay



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