Pepsi Celebrity Endorsement

Table of Contents

Introduction3
Pepsis Marketing Idea3
why Use Celebrities?4
Product Placement in Relation to stigma Market5
The Pepsi Marketing Idea In Relation To the capital of Massachusetts Consulting Group Matrix6
Media Saturation7
Conclusion8
References9
Introduction
In the denomination Why fashion keeps bottling celebrity pop, Seckler (2005) Alan Siegel, chairman and chief executive officer of Siegel & Gale soils that Marketing leverages whats going on in hostel â€" and we live in a society that is celebrity haunt(p.1). The Pepsi Corporation, a multi-billion dollar soft drink conglomerate, has upon discerning this social trait, devised a marketing campaign designed to tap in to this celebrity fascination to increase exposure and profit. The purpose of this assigning was to identify a great marketing idea and comprehensively describe its marketing and this report will investigate this finical campaign and its influence on the market, in relation to the fitting topic.





Pepsis Marketing Idea
In 1961 Pepsi had redefined its tar get under ones skin audience, recognising the importance of securing the young post-war generation as consumers, with the slogan Now Its Pepsi, for those who turn over young defining youth as a state of mind rather than actual age (Pepsi.com, 2006). Over the years, Pepsis campaigns continued to evolve in order to capture the post-war child boom demographic constantly revolving advertising campaigns around the judgement of youthful imagery and lifestyle (Pepsi.com 2006). Although in the 1950s Pepsi had employ Hollywood starlet Joan Crawford at the forefront of their company, it wasnt until 1984 when Pepsi used celebrity, Michael capital of Mississippi who also appealed to their demographic, that the marketing power of a celebrity was sight by the company. This idea proved to be extremely self-made and since then, its no secret that Pepsi pay the hottest...If you want to get a full essay, order it on our website: Orderessay



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