Internet Marketing

Marketing strategies had modified to adjust to the arrival of internet. E-marketing is the course of development, circulation, promotion, and price of products and services in the internet to satisfy customers demands. (Encyclopaedia of concern and Finance, n.d, 234). Companies apply e-marketing strategies the convenience of purchasing products or conclusion services with their mobile phones or at home 24 hours a day, seven days a week (24/7). (Encyclopaedia of Business and Finance,n.d., 234) This report will further explain the concept of e-marketing commingle and strategies and how Groupon, an international digital company that sell e-coupons, used it to be the top e-voucher retailer.

The basic concept of e-product is to generate sales. E-product strategy is develop the right goods and services through the internet. (Lei and Xu 2005) Examples of common e-products are e-coupon, online celluloid tickets and lottery tickets. (Encyclopaedia of Business and Finance)

To be effective in using e-product strategy, a company needs to have supportable foresighted term strategies, customisation than standardisation.(Lei and Xu 2005) Also good supply chain care (SCM) and innovative solutions to overcome limitations of the internet.



(Lei and Xu 2005)

A SCM is managing the process of transfer a product or service from supplier to customers. Groupon is the supplier of e-coupons. Groupon pass the problem of not having enough stocks by making their products in digital format. Groupon email the e-coupon to their customers within a day later payment is made. Groupon is successful by not having problems with stocks and fast delivery.

Groupon customised their products check to the needs of their corporate customers instead of standardising which type of discount to issue. Groupons long term strategy is to provide greathearted savings to their customers. Groupon captured customers hearts by giving large discounts and flexibility in customisation.
There were few...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .