Coca-Cola

IBM4840 Global contribute Chain Management
Section 401
Term Project


The Coca-Cola conjunction

occupy to
A. Kaimook Numgaroonaroonroj

Group Members
1. I Ping Wang5035206
2. Chokchai P.5113207
3. Lertlakkana Sakornwimon5115166
4. Xinlei Dai5135586
Semester 2/2010
Table of Contents

bring Chain Strategy 3

Visions and Missions 4

Generic Strategy 5

Resource-Based Model 6

cling to Chain Analysis 9

Macro-Environment Analysis 10

Industry Analysis 14

tog out Analysis 16

Reference 17

Appendices 18
Appendix A: Company backdrop18
Appendix B: Market Sh be Around the earth 19
Appendix C: Organizational Structure 20
Appendix D: Details of SWOT Analysis 24

Supply Chain Strategy
Coca-Cola Supply (CCS) was created earlier this year to make sure Coke products rag from the bottler to customers as efficiently as possible. (See Appendix A for Company Background and Appendix B for Coca-Cola market share round the world)
The company is a legal entity jointly owned by Coca-Cola North America and Coca-Cola Enterprises, the Atlanta-based bottler.



There are more than 70 bottlers in the United States alone, and all are invited to participate in the supply kitchen stove company, which is providing system-wide leadership to address supply chain issues through integrated planning, joint initiatives and best practice processes.
check to CCS, they are transforming the supply chain from a series of discrete, mismated activities to a single, harmonious and sustainable system that is more customer-focused. They are moving toward the Centralized System.
This creation of Coca-Cola Supply is another gait in their evolution toward a more demand set supply chain. Coca-Cola will continue to drive innovation and sustainability throughout the enterprise. Supply chain historically has been viewed just as a necessary evil, but if look at some of Coca-Cola customers like...If you take to get a full essay, order it on our website: Orderessay



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