Best Generic Competitive Plan For Panera Bread

Case Analysis: Best generic Competitive Strategy

for Panera lettuce Company

William Stephenson

New England College

Author Note

Written assignment for M.S. Management kind:

MG6610 Strategic Planning and Policy

L. Whitney - Facilitator

Case Study: Best Generic Competitive Strategy 1.

For Panera Bread Company

This case study involves considering the quintet generic competitive strategies

as presented by (Thompson, Peteraf, Gamble, Strickland, Chapter 5, 2012) and

choosing the most profitable and strategically competitive one for Panera Bread

Company.

Panera Bread Company (Nasdaq: PNRA) operates the tactile sensation restaurant

chain Panera Bread, selling hand crafted breads, sandwiches, salads, and drinks.

Panera Bread bakery cafes argon often associated with the imagination of fast

casual , a mixture in the midst of fast food and more upscale casual dining.



Customers

understood pay for their food at the counter , like a traditional fast food restaurant, but

Panera arranges tables and chairs to be conducive to grouping meetings. Most Panera

Bread restaurants are located in rape malls and regional malls. (Panera Bread

Company (PNRA), 2010 , page 1). Panera emphasizes the freshness of its breads

which are produced cursory from their some eighteen regional bakeries, along with

its gourmet - role sandwiches and quality coffee and drinks . Also offering wi-fi

and a shudder out relaxed ambience, Panera attempts to offer a third place

concept suggested by Zumpano (2006) which offers a location other than home

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