Beats By Dre Marketing Report

market Report: get the better of by Dr. Dre

Charlie Thorpe
11031814
Tadzio Jodlowski

Introduction

Beats by Dr. Dre is a brand of headphones created by hip hop doorknocker Dr. Dre and Interscope-Geffen-A&M Records. The company Beats Electronics LLC went into a joint game with Monster Cable Inc.2, and combined high definition media fiber with a fashionable accessory. Beats harvesting portfolio consists of several unlike types encompassing both on-ear and in-ear headphones, as well as speakers. The Beats by Dr. Dre brand was launched in 2008 with a single duet of on-ear headphones known as Beats Studio, and the product line-up has grow to include various different types of audio accessories since then, but the trade campaign for this particular product shall form the basis of this report. The accusatory is to demonstrate how the marketing plan has been used to successfully elicit this product. Various marketing techniques such as segmentation, the marketing assortment, product placement, and others have been used to help achieve the aim of this report. Kotler and Armstrong (2010) line marketing as satisfying needs and asks through an commutation process, which Beats have strongly succeeded in doing.





Marketing Mix

McCarthy (1960 Quoted in Silverman 1995) codified the notion of the marketing mix as the four Ps: product, place, price and promotion. He built the concept on previous work and was the first-year to fully develop The Marketing Mix, as found in his text book. Each P in the mix should be considered in relation to one another.

Product
Kotler (1998) describes the product as anything that is offered to a market for attention, acquisition, use or consumption and that competency satisfy a want or need. Whereas Dibb et al (1997) claims: a product is everything both favourable and unfavourable, that is received in exchange. It is a complexity of tangible and intangible attributes, including functional, social and psychological utilities or...If you want to get a full essay, order it on our website: Orderessay



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