2013/11/13

Carroll's pyramid of Corporate social responsibility: A review and modification

IntroductionFor the past 27 years, Carroll?s corporate social chastise benefit (CSR) has been widely used by crystalize focal point and journals to better define and explore CSR. The different components in the benefit help managers see the different types of obligations that society expects of businesses. It is well intelligible and simple. However, the new ch alto grabherenges faced by corporations in the twenty-first atomic number 6 have warranted a re-examination of Carroll?s pyramid. Carroll?s CSR PyramidCarroll?s tetrad part CSR pyramid depicts the economic, wakeless, good and discretionary responsibilities that society expects of organizations. Carroll has merged concepts of stakeholders and corporate citizenship into his pyramid. The base of the pyramid is economic accountability and it gives perish priority to economic performance. A business has to be paying; maximising profits, minimizing costs, plan for the early and provide sh arholders with sufficient a nd attractive returns. The stakeholders affected most in this group are its employees and shareholders. The legal responsibility is second in the hierarchy. Businesses are expected to surveil profits within the manakin of the law. Society expects businesses to adhere to all regulations and laws, honour its contracts, warranties and guarantees. Third is honourable responsibility and it involves avoiding questionable practices. It includes all activities which have not been expect or legislated by society.
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Organizations must(prenominal) accept emerging values and norms of society. Businesses are to operate preceding(prenominal) mere compliance of the law. Ethical responsibilities are much exhausting to deal with as they tend t! o be new, listless or continually under public debate. At the top of the pyramid is philanthropic responsibility. It involves giving back to the community and world a good corporate citizen through donations and active fraternity in charities or other community welfare programs. much(prenominal) responsibility is desired but may not be inevitably performed and hence is separate from other responsibilities. If you want to get a full essay, order it on our website: OrderEssay.net

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