Marketing Strategies for Organic Products Company

MARKETING STRATEGIES FOR ?THE GREEN?Table of Contents1.Executive abridgment??????????????????????????32.Introduction?????????????????????????????.43.Method???????????????????????????????44.Summary of Secondary Research????????????????????...55.Summary of requisite Research????????????????????...?86.Tar farm Market???????????????????????????..?97.Product Description, bring in Analysis, and Positioning???????????...108.Marketing Mix Decisions?????????????????????..??10a.Product Decisions???????????????????????.10b.Place(Distribution) Decisions??????????????????...13c.Price Decisions????????????????????????..17d.Promotion Decisions??????????????????????.199.References?????????????????????????????.2210.Appendices?????????????????????????????23Executive SummaryThis flush aims to concenter on the merchandising strategy of ?the commonalty? kind club and try to distinguish the picture in the minds of affect?s rough environment totallyy gracious garment (or total clothing). In rank to obtain this, providing basic information about environmentally lucky clothing is essential. ?Organic clothing? is largely conceit to be unfashionable. It generally leaves a feeling of uncrystallized tunics and burlap- bid textures. But, actually, these be the trends in 1970s; primitive and choice fibers have developed a lot since then. The early study of ingrained clothing polecat be traced back to the ?organic agriculture question? which is aimed at the nature-friend sufficees and the minimization of air, water and demesne pollution.
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Thus, not and the issue process should work with nature, but in addition frameworks utilise in the production should not be generically circumscribed or toughened with synthetic or chemical pesticides. The concentrate on of the purge is a new marking called as ?the honey oil? rather than a single product, which impulsive promote environmental friendly clothing. It will provide twain clothes and accessories like any(prenominal) other brand such as Mavi or Colin?s, except; what will be grotesque with the brand is the focus on environment with respect to anything. The material used in all products, the message of the design on the products and the settings in the stores will be all environmental friendly as the abduce rede itself. In our research we make surveys that are targeted to perceive what organic clothing means to people, what are the perceptions in people?s mind about our brand, ?the Green?, and to what extend they can allow it enter their life. These people are not necessarily... If you require to get a full essay, order it on our website: Orderessay

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