Coach Case Study

Case Report 1 Coach Inc: Is its Advantage in lavishness Handbags Sustainable Coach Inc: Is its Advantage in Luxury Handbags Sustainable Introduction Coach is a specialty retailer focused on providing premium fooling accessories in an assortment of styles and materials. Its products include handbags, wallets, watches, footwear, glasses, scarves and other leather accessories. Although more or less 60% of sales come from its roughly 300 U.S. retail stores and more than 100 outlets stores, Coach also sells its products done department stores, international shops, the interned and its catalog (http://www.morningstar.com/). Coach, Inc. sells its products through company operated stores in northbound the States, Japan, Hong Kong, and Macau; the internet, and the Coach catalog as well as through indirect channels, such as department stores in northwards America, international department stores, freestanding retail locations and specialty retailers. As of declination 27 2008, the company operated 324 retail stores and 106 factory stores in North America, and 155 locations in Japan as of December 27, 2008 (http://www.morningstar.com/). Coach, Inc has experienced tremendous growth with annual revenues increasing 28% on average during the last five years.

Despite its straightaway track to over $3 billion in sales, proximo growth opportunities remain for Coach. Even though the company is retardent down the growth of its stores in the near term in an effort to be prudent in this weak stinting environment, plans still exists to expand its stores base in North America over the long term, with a target market of roughly 500 stores (http://www.morningstar.com/) . Coach has carved out a street corner in the fast growing premium accessories market with its companionable luxury handbags. Coach fills a void between oblige bulls eyes and designer label with its high-quality, smartly priced goods. Coachs brand positioning differentiated product offerings, and controlled distribution provides comfort that the... If you destiny to get a full essay, order it on our website: Orderessay

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