Understanding Media In Business

The Global Village : When News Organizations and Business Concerns are CombinedAccording to marshall McLuhan , a renowned technological determinist n stard that the creation of cross media as well as electronic media pile be considered as yet another revolutionary issuing (Straubhaar Larose 2005 ,. 51 . It is because of this belief that McLuhan came into a conclusion that the medium is the mental object (Straubhaar Larose 2005 br. 51 For the theorist , media theme does not determine socialization rather , it is the other way around . Instead of the content , it is the medium or the channels of communication that sets the trend - the transmitters of finishing and knowledge are the ones responsible for determining and shaping culture (Straubhaar Larose 2005 ,. 51 . Take for example the case of print media , the creation of the printing press allowed philosophers and intellectuals to put their theories into writing (Dusek 2006 ,.97 . As a result , not alone did information was preserved , plainly excessively , information was able to travel faster . This is also true as for the case of electronic media . save , compared to print knowledge transmission works fasterFor McLuhan , technological advancement is the primary feather reason behind the establishment of the so-called globose closure . The global hamlet s concept explains that there will muster up a time wherein geographical bs would no yearner field . Time and space no longer matter for every region , state and country will in brief foregather into an electronically-mediated town (Straubhaar Larose 2005 ,. 51 . If one would take a closer look on the internet s structure , it coffin nail be right away inferred that the World Wide Web is the global village that Marshal McLuhan speaks of (Janoschka 2004 ,.44 . In this place , there is no time and distance . Everything is interconnected . Individuals with different race , beliefs and interests converge . Their differences do not really matter . These individuals can respect their very own community in the internet .

It does not really matter where they are located . In dear a snap of a finger they can slow connect and interact with other individuals from around the globeThe global village has indeed affected the personal live of many individuals . However , its effects or implications are not limited in such aspects alone . Different groups and organizations do also matt-up the global village s impacts . This is most especially true as for the case of business establishments and news organizationsBased from a critical placement , it can be seen that news groups exist not only to provide information and educate the public . While it is also true that such role is readily expected from them , one should also take into consideration that news institutions also have their business side . In one way or another , there is also the pursuit for profit , income or return of investment . News organizations need the capital for them to handle with their operations . There are expenses involved and these should be readily addressedThe popularity of news groups or organizations stems from the fact that many audiences are empty for...If you want to get a full essay, order it on our website: Orderessay

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