Marketing Essay Questions

Question 1 :Discuss strategies for building lasting client traffichips . why do you think a business should induct such a high value on this strategyAccording to Kotler and Armstrong (2006 , client relationship management is the ov geological erall process of building and maintaining paying customer relationships by delivering quality customer values and gratification . Customers do not objectively react to the intersections in their product values rather as perceived values . This authority that the companies should focus on how to make the life of their customers better preferably of just harping on the pricy features of their products . Customer propitiation is likewise a very important issue which the companies should tackle . The customers satisfaction is measured relative to both the product s perceived value and meeting the buyer s expectations . The strategies that cab be used puzzle be developing basic relationships e .g making foretell calls for individual buyers . For bulk buyer , the company can read into partnership programs . A novel way of maintaining such relations is the frequency trade which is now used by many major service providers like the reward points in acknowledgment cards frequent-flier programs by airlines etcCompanies in present days atomic number 18 realizing the importance of their customers and more than that need to be in their good books so that the customer makes repeated purchases . In the relations are very well maintained slight deterioration in quality or service is also seen to be occasionally tolerated by the customersQuestion2 :Describe the five marketing management orientations . In your opinion , which orientation places the most emphasis on the consumer Why ? Which orientation places the least emphasis on the consumer ? WhyMaskarenhas (2007 , gives the five marketing management s orientations asProduction Concept - This concept was present in the 1850s . hither , the consumers prefer products that are widely available and inexpensive and the choose exceeds generate . The aim is to high production efficiency at the lowest cost and hence beat the competitor .

The products are distributed by mass-distribution and there is poor or no customer serviceProduct Concept - This concept was present in the early mid-nineties , when the consumers started preferring products with best quality , performance and innovative features . The demand appease exceeded the supply though the production strategy was to produce superior quality of products . All the pricing , promotion and distribution impart aimed to highlight qualitySelling Concept - This concept was present in the 1945s , when the supply started exceeding the demand . TO counter this , the companies resorted to aggressive selling . This era saw predatory pricing strategies and a focus to drop off the factory inventories . The distribution was again mass-orientedMarketing Concept - This concept was present in the 1960s when the supply far exceeded the demand . hither , the companies started to create an awareness of the product among consumers to prompt them to buy from them . The prices were incorporate and there were major discounts and finances for bulk or combination productsSocial Marketing Concept - This is the concept which started out in the 2000 . The companies focused on the...If you want to get a full essay, dress it on our website: Orderessay

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