Measurement scales

Marketing ResearchUniversity of Phoenix?IntroductionA poorly designed questionnaire whitethorn not take in the results the firm or organization is smell for. There atomic number 18 four categories in which numbers atomic number 18 generally grouped. In increasing order of sophistication, they argon (1) nominal numbers, (2) ordinal numbers, (3) intervally scaley numbers, and (4) ratio-scaled numbers. This paper will examine each briefly and how they keister be used effectively in the design of a survey questionnaire. qualitative DataData that shtup be categorized into uncomparable of several non-numerical categories is qualitative. You atomic number 18 recording some quality that the info possesses. Care needs to be taken to avoid duty assignment numbers to the categories then computing with them. This flake of education is either nominal or ordinal. NominalThe number we assign to some object, idea, or behavior is entirely arbitrary, although in some cases a tradition whitethorn establish the rules of assignment. If measurements are assigned arbitrary numbers, they are called nominal numbers, and their sole purpose in the analysis is to sound out an item possessing one characteristic from an item possessing a limpid characteristic. Nominal data is a token of categorical data in which objects do not have a subjective, satisfying order. You cigaret aim but not order or measure nominal data. Only calculations based on the frequencies of occurrent are valid.

Nominal scales have no numeric properties. Qualitative information is obtained from a nominal scale. This means objects are classified advertisement by name only. Counting is the only operation that can be performed on a n! ominal scale. Examples of nominal questions that may be used are: state of residence; sexual urge; or hair color: blonde, brown, red, black. OrdinalOrdinal data is a type of categorical data in which objects have a rude(a) and meaningful order but no magnitude. You can compute and order, but not measure, ordinal data. Calculations... If you want to get a full essay, order it on our website: OrderEssay.net

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