Southwest Airlines Strategic Planning Initiatives

For any company that wants to survive among its competitors, they must come up with a strategy that makes them stand out from the others and grabs the client?s attention. southwestern United States Airlines has done this in umteen ways by coming up with ideas before other respiratory tracts do to military service draw in to a greater extent customers and keep the customers happy in one case they treat them there. These ideas, or strategic planning initiatives, have shown airline customers and the diligence what sou-west Airlines is capable of accomplishing and how far they are instinctive to go to ensure customer satisfaction. Although souwest Airlines only started 37 years ago it has become one of the country?s trail airlines. For such(prenominal)(prenominal) a young airline they have become the pioneers goat many of the basic concepts that other airlines mapping today such as ticketless travel, senior fares, the first employee pull in sacramental manduction plan among airlines and the first airline web page. A true two years after the company was founded, Southwest tag their first profitable year and continued to do so for 32 years marking an industry commemorate (Southwest, 2008). client service remains a top priority to Southwest Airlines and they have received many awards and recognitions for their achievements in customer service. one main reason that customers are satisfied with Southwest?s service is that the executives at Southwest Airlines made the finis to non increase fees during the tough economic times identical many other airlines. The executives at Southwest Airlines have persistent to not implement fees for basic customer service requests such as checking in the first or second bag, ever-changing flights, choosing an aisle or window seat, checking in for your flight curbside, pass a snack during the flight, or charging a fuel pull (Southwest, 2008). When checking flights mingled with the same cities on the sam e... ! If you want to get a skilful essay, order it on our website: OrderEssay.net

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