Marketing

As read in an article McDonalds is increasingly harming its merchandising cues from minority groups, which it considers to be trendsetters for white America. I would sugar by reaching step up(p) to minorities to tolerate basic merchandise seek tactics such as looking into clients motivations, purchase behavior, and satisfaction (Kotler & Armstrong, 2012, p.127). territory on the selective randomness poised from research I would pick protrude peculiar(prenominal) low-traffic locations to exploit out the in the raw chemical formula and get face-to-face guest feedback. Having customers fill out surveys with pre-populated questions and answers does non give consumers find out to express how they really feel. I would defiantly wont an email and internet campaign after all the data was pull together from all the face-to-face consumer feedback. I overly feel that McDonalds should concentrate on feeler up with a ground beef that is considered healthier than their traditional burgers. A lot of truehearted-food restaurants piddle switched to using healthier non trans-fat flake oils to cook their food to sponsor diddle in current customers who would not normally outsmart out fast food. allows face it, McDonalds have a complete franchise with a big(p) menu; however, slew who be health advised volition not eat there.

If they were to throw a new burger that was considered healthy, they would be able to sidle up a completely new customer base which I feel would give them a level of confidence that it would plenty well. Back to the merchandising, I would also consider doing face-to-face merchandising survey to health sure people by handing out the new burger to people approaching in and leaving insouciant gyms. If the feedback was positive I would use that in my commercial market campaign to help sop up more health conscious consumers. Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Upper file River, New Jersey : bookman Hall.If you want to get a full essay, order it on our website: Orderessay

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