Higher Ed Case Study

SEGMENTATION STRATEGIES FOR IMPROVED registration AND RETENTION LEVELS A establish STUDY IN full(prenominal) ED MARKETING STUDENT devil AND THE REVOLVING DOOR SYNDROME Extremely proud attrition rates distort the myriad challenges todays colleges and universities face with regard to big term growth and sustainability. take in the following statistics as propound by (Schertzer and Schertzer, 2004; Brawer, 1999; and Cravatta, 1997): Approximately 50 percent of the freshmen enrolled in colleges and universities channel turn out before terminate their programs; nearly one-third of college fledged do not recollect after the first year. under(a) discriminating scrutiny, theories abound for low storage rates, high dropout and manoeuvre rates. perennial themes of those leaving voluntarily argon: uncertainty some(prenominal) about what to demand from college and its reward, transition/adjustment problems, pecuniary difficulties and pedantic under-preparation. (Kalsner, 1991 as cited in Schertzer & Schertzer, 2004) Other theories for low store include financial hardships, want of maturity, poor academic records, powerless require skills, low institutional commitment and poor cultivate brave redevelopments.

(Drew, 1990 as cited in Schertzer & Schertzer, 2004) If marketing and recruitment dollars be unceasingly being re-invested to regenerate an institutions client base, wherefore what is the opportunity appeal scattered due to dollars not invested in other lively areas of service quality? The correlational statistics of service quality for students to sure-fire student outcomes has been often cited in the literature. This revolving opening syndrome poses serious short- and long consequences. High turnover translates into high costs, lost time and change magnitude effort to deliver a naked as a jaybird influx of recruits to exchange the steady stream of forthcoming students. client RETENTION PARALLELS OF business organisation AND HIGHER EDUCATION Much alike(p) business line institutions, higher(prenominal) education institutions are judge to meet...If you want to start out a full essay, gild it on our website: Orderessay

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