REG NUMBER: R124456Z
LEVEL:1.1
MODE OF entrance:PARALLEL
MODULE:INTRODUCTION TO TOURISM AND cordial reception INDUSTRY
referee:T.CHIBAYA
FACULTY: COMMERCE
PROGRAMME:BACHELOR OF COMMERCE TOURISM AND
HOSPITALITY MANAGEMENT HONOURS DEGREE
DEPARTMENT: DEPARTMENT OF TOURISM AND HOSPITALIITY
grant QUESTION:
Tourism is said to have certain characteristics
a) pick up and discuss the unique characteristic features and the challenges they present to tourism managers [15]
b) insinuate possible strategies to counter the above challenges [15]
DUE DATE:24 AUGUST 2012
Tourism refers to the engaging in activities that involves travelling exterior their usual environment for non more than unitary resultant year for business and other purposes not related to the purpose of any activity remun epochted from within the place visited (UNWTO) It is and so classified in the services sector of the economy on base other components such as entertainment, financial, commercial, media and professional services.
The tourism perseverance does not operate in a vacuum only if in great dynamic world where service providers command to maximize their profits and consumers seek to satisfy their unlimited take and wants thus the need for market. However the greatest obstacle in the path of tourism managers is that marketing in tourism is different from other service sectors as they will be competing for the consumers spare time and disposable income. People do not need a holiday but they desire one asserts George, R.(2008:23) This therefore means the task of the managers lies in creating value and promoting the desired experience so that consumers buy from them and not from their competitors.
Tourism marketing has been considered as a luxury in the past era and only the large firms were saved the honour of hiring full-time marketing managers. However tourist managers, have a lot in...If you want to get a full essay, order it on our website: Orderessay
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