Ebay Case Study: Assess how the characteristics of the digital media and the Internet together with strategic decisions taken by its management have supported eBay's continued growth.

ContentsA Brief History of the Growth of eBay3Characteristics of the digital media and the meshwork4Strategies for growth5Partnerships and Acquisitions5Payment Options7The Localised market7Increased Categories8Reduction in fees8Conclusion8Appendices9Appendix A9Appendix B9Bibliography10?Assess how the characteristics of the digital media and the Internet together with strategic decisions interpreted by its management have supported eBay?s pop off growth. A Brief History of the Growth of eBayOne of the world?s most famous dot-coms was founded as AuctionWeb in San Jose, California, on house 3, 1995, by French-born Iranian computer programmer capital of South Dakota Omidyar. This was 1995 when the cosmos Wide Web or ?information superhighway? as it was known, was just a few years old. On house 12, Pierre Omidyar posts a list of the non-computer related full scratch that are acquirable on his new Auctions Web charge to the misc.forsale.non-computer newsgroup; just nineteen i tems which include a Marky Mark?s signed underwear and a Yamaha motorcycle. By the following February, the website had sustain a popular place with 10,000 registered users. ?The site has become more than popular than I ever pass judgment?, Pierre posted on the website?s forum, ?and I began to regard this was and then a grand experiment in Internet handicraft?. (Peel, 2006)Having been on an upward curve, 1997 was a rollercoaster year.

The one-millionth item was sold, and AuctionWeb officially changed its name to eBay (short for Echo Bay Technology Group, Omidyars consulting firm). eBay went common on September 21, 1998, and Omidyar became an instant billionaire. Currently, eBay compr ises for three main businesses, or as the pr! evious CEO Whitman calls ?the power of three? scheme:1.The eBay Marketplace: eBay describes this as ?online platform for the sale of goods and services by a passionate community of individuals and small businesses? where ?anyone can profane anything.?2.PayPal: Acquired by eBay in 2002, PayPal aims to ?create a new spherical commonplace for online Payments? and... If you want to get a full essay, allege it on our website: OrderEssay.net

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