Spending Power in China

IntroductionChina is the third largest country by area, and largest by world. Most of its race live in the eastern region of the country. The majority of its population is rural, while impress, the world?s largest city, has a population of 13.6 meg (Samuel, Li and McDonald, 1996, p21). Having a GDP of $US23.5 billion (SSB, 1992), Shanghai has been a leading port city and a representative of the give of China. With the increase of personal income, purchasing power and savings, the Chinese consumer mart has become highly attractive to international companies. ?With this growing level of consumer spending power coupled with the interest of the Chinese organisation in increasing the country?s foreign dealing, it seems like that China will become one of the most valuable consumer markets over the next decade or so.? (Samuel, Li and McDonald, 1996, p20)Many studies instal that the Chinese consumers and market behaviour are unique, as advantageously as the retail and distribution system in China. Therefore, the dread of this uniqueness and the consumer purchasing behaviours are important to many foreign companies prior to expanding their business into China. ?the foreign companies seeking to implement Hesperian retailing procedures are unlikely to realize the full likely of the market unless they take into account the shopping behaviour shady to the Chinese.

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? (Samuel, Li and McDonald, 1996, p21)In the research contract ?The purchasing behaviour of Shanghai buyers of processed food and crapulence products? conducted by Dr. Nicholas Samuel, Elton Li, and Heath McDonald, has undertaken to study the buying behaviour of Shanghai buyers toward the processed food and beverage products and perhaps to provide sufficient information to foreign companies in deciding their retail strategy for sales maximization.

The research undertaken is a combination of both a problem-identification research and a problem-solving research. Since the research...

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