The Water Industry in Hong Kong - Watsons Water

Watsons water (A)Product depute, Customer needs and Buying Process Buying change can be differentiated into 4 stages: Need appellation -water is important for human being body since just about 70% of human body is made by water. - eg. Someone needs to take up water after doing exercise in order to house servantate his/her body. and evaluation -Customers usually compare one water intersection point with another brands water product earlier make a final decision. -they typically think about the price, quality, and taste of the product. Transaction - Some business companies buy it for their office, and they buy it in large quantity; whereas some individuals buy it for themselves -in B to B, as business companies buy it in large size of quantity, detail amount can be delivered by the suppliers. Usage and maintenance -the nursing bottle of water can be reused, replaced, recycled, or returned to the suppliers. Disposal During the buying process, customers constantly have several needs, either tangible or intangible. Customers slackly concern about the needs on Monetary, Time (convenient), physiological, and psychological and Confidence dimensions.

Monetary and Time is the benefit/cost and opportunity time saving/lost appeared by buying/having the service, Physiological and Psychological are the effects on emotion and health during the transaction. ? (B)Major commercialize segments and differences in product/service attribute between 2 to 3 major competitors [e.g. Bonaque, Vita] i.Major market segments In bottled water industry, water manufacturers are generally having collar target markets: office, retail and household. Hong Kong is a business society. Many race work in commercial building nearly undivided day, they have no time to boil water in the office. Water manufactures. Besides office, the company also focuses retail and domestic market supplies. It provides a wide range size of water, which is movable and convenient for people with different needs.... If you want to get a full essay, order it on our website: Orderessay

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