Tata Nano

Tata Nano: Segmentation, Targeting and Positioning Stage 3 and 4 Note Towards partial fulfillment of the requirements of the course task Research Methods By Group II, Section B To Prof. Arvind Sahay Date of Submission sixteenth March 2009 Group Members: Shikha Singh Shuvabrata Nandi Mohit Kumar Lohia Raheel Shah Ferzand F K Amar Peluri Introduction: Indian locomote industry and the small car member in circumstance was witness to history being created when Mr. Ratan Tata unveiled Nano the Rs. 1 Lakh ($2,500) small car from Tata Motors. Nano is conceptualized and designed to fulfill the lay income Indian households dream of owning a car. It is communicate that Nano is going to expand the Indian small car segment volume by as much as 65%. Against this backdrop, Tata Motors recent announcement of Nano delivery starting from April 2009 provides us with a perfect opportunity to conduct business research on the various critical aspects of Tata Motors marketing scheme for Nano. Hence, we choose this as our business research project.

Tata Motors: Tata Motors Ltd, controlled by the dwelling of Tata, is the fifth-largest manufacturer of intermediate and heavy commercial vehicles and the jiffy largest medium and heavy bus manufacturer in the world. It is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market in India. Tata Nano: Starting from Rs. 100,000 or $2,500 Nano is the worlds cheapest car and this has generated considerable awe and awe from global auto industry stalwarts. With 37 patents, it has taken concept to a new level and at the same meter managed to produce an excellently designed small car. The order has proclaimed the launch of the Nano in April 2009. We believe the production at initial stages will begin at the Pantnagar or Pune plant, till the companys plant in Sanand, Gujarat, is commissioned. The initial production at these... If you want to get a full essay, order it on our website: Orderessay

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