Riordan Manufacturing is the industry leader in the field of plastic pellet molding and using polymer materials to provide solutions to nodes challenges. With over 550 employees, the drudgery of the organization is divided among three plants: plastic beverage containers in Albany, Georgia; custom plastic parts in Pontiac, wampum; and plastic fan parts in Hangzhou, China. The Research and learning department is located at the corporate headquarters in San Jose, California. Due to declining sales and profits, Riordan has made several strategic changes in the way the organization manufactures and markets its products. To help increase sales and profit, Riordan Manufacturing has choose a support business strategy?strategy refers to the rudimentary direction that an organization has chosen a customer-relationship management dodging which customers are now served primarily by sales team up alternatively than by a single salesperson. (Milkovich and Newman, 2004, p.31). The changes that have been introduced leave behind encourage behaviors that are compatible with organizational goals (Dreher and Dougherty, 2001). Since the changes in strategy, Riordan has experient increased turnover rates, which appear to be related to overlook in the areas of motivation, compensation, reward, and recognition.

Higher employee motivation will lead to great creativity, productivity, high morale, and minimal turnover within the organization. Sales teams rather than a single salesperson now service Riordans customers, with from each one team focusing on a particular customer segment. The team approach is part of the strategic strategy to advance sales. After discussion of the issues and opportunities facing Riordan, alternative solutions to assist in making the implemented changes successful will be discussed. An sound judgment of the alternatives provided will then provide the optimal solution for Riordan with a proposed implementation plan. Situation Analysis Issue and Opportunity... If you want to get a full essay, order it on our website:
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