Project Work

MARKETING PLAN FOR COSMOS SCHOOL EXECUTIVE SUMMARY There is a massive potential for the Ghanaian education industry to a big(p)er extent oddly from primary to secondary. The Ghanaian securities industry is looking preliminary to a multi- purpose drill complex that gives a commodious range of educational products under one roof. The proposed COSMOS school complex is the real solution to this neglected need of Ghanaians. The grocery is made up of the youth with varying educational ask and preferences. With tailor measured products for these segments, COSMOS SCHOOLS stand a towering chance of succeeding in the fast growing market coupled with its 30 year experience in the industry. Although in that respect are challenges in the market such as competition, in adequate financing, brand awareness etc there are fair to middling ways such as market development, effective merchandising communication strategies among other things to circumvent those challenges. This strategic marketing picture seeks to inform the management of COSMOS schools about the strategies that can be employed to mitigate these problems. With effective implementation of these strategies, COSMOS SCHOOLS is march to succeed. INTRODUCTION The Ghanaian education industry has underexploited the numerous opportunities more especially in the primary and secondary sector.

As a maturation nation with enormous potential, business set-ups that quick focus its marketing offering on this sector stand a sassy chance of success. Based on COSMOS SCHOOLS business document of bringing light to the seemly dark education sector, we view there are high prospects of success. This marketing plan gives cleverness into our belief that COSMOS SCHOOLS will be a great success in less than three years. CHAPTER 3 SITUATIONAL ANALYSES: INTERNAL The modern situation of Blossom Lily Academy was analyzed both internally and externally and internally the following observations were made. 3.1 MANPOWER Blossom Lily Academy has a combination of competent teaching and non... If you want to get a full essay, order it on our website: Orderessay

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