Old Town White Coffee, India

1.0 Introduction The history of Old townspeople uncontaminating Coffee (OTWC) began in 1999, started as a classic drinking chocolate shop of White Café in Ipoh, Malaysia. With the inspiration of vision and passion to make and parcel out fine coffee bean to Malaysian household and food receipts industry, the founder and executive director, Mr. Goh Ching Mun and Mr. Tan Say Yup created a unknown of Old Town 3-in-1 instant white coffee. In 2005, the company expanded vertically into food and beverage industry by opening sell chains of OLD TOWN F & B Outlets. Within a short thwart of eight years, the Company globally reaches at 13 countries. By the end of 2009, Old Town White Coffee was franchised 1,348 retail outlets in Malaysia, 550 retail outlets in Singapore, and 2,100 retail outlets in Hong Kong (Old Town White Coffee, 2011). So, what is the next step? OTWC India! The probability of OTWC successfully introducing its coffee bar culture in India is relatively high for many an(prenominal) reasons. Firstly, India is the seventh-largest country in the world and the second-most populous country with oer 1.18 billion people (around 17.31% of the worlds population). India is to a fault pass judgment to have population more than 1.6 billion by 2030 and aptitude surpass the population of China (U.S. Department of State, 2010).

For example, Mumbai: 13,900,000 people and raw Delhi: 12,100,000 people (City Mayors Statistics, 2010). Secondly, India is the worlds 5th largest coffee producer in the world. There are oer 170,000 coffee farms in India, cultivating nearly 900,000 acres of coffee trees, employing about 600,000 Indian, and exporting over 500,000 pounds of coffee in each year. Most of the coffee in India is grown in three states: Karnataka, Kerala, and Tamilnadu which accounted for over 92% of Indias coffee production in each year (Wikia, 2010). With expanding business to India, OTWC could curve the transportation and importing cost of coffee beans. Besides that, OTWC could also integrate backward or form alliances with the... If you want to accomplish a full essay, order it on our website: Orderessay

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