Netflix

Individual Case Analysis---Netflix Company Background Netflix is a company that offers online videodisk permital suffice and streaming pictorial matter in the linked States. It was founded by Reed Hastings in 1997. This company combines traditional video stores and subscription cable TV services. Netflix started to get out DVD users a convenient and a bell effective way to rent painting since April 1998. Netflix offers their service via internet streaming and US mail. Their subscribers not only browse the catalogue of impressions, but also engage clips of movies which they are able to rent. After choosing a movie, customers add it to their individualized queue, then it lead be shipped out. At the same time, customers will receive a mail that mention you that they have shipped out. correspond to traditional letting stores, customers can not keep the movie as long as you want, and then you need to open the late fees. On the contrary, Netflix gives their customers a flexible time to line up the movie. When they would like to receive your next movie, they simply return their movie on hand. In addition to sending DVD dish aerial movies, Netflix also allow their customers to see stream movies and television shows instantly. This service avoid shipping delay and satisfy their customers demand.

Netflixs mission is to provide services that help customers choose and receive rental movies with a complete satisfaction. Today, Netflix is one of largest online movie rental company in the world. They serve more than 7 million satisfied customers with their online movie system. Company analytic thinking Porter indentified three generic strategies which are cost leadership, what group should be focus, and differentiation. Then we use this model to analysis the company Netflix. (Netflix is one of the largest DVD rent companies in the U.S). generic Strategies Cost leadership: Netflixs Watch Now own ties in its streaming movie service with its online DVD rental service. Furthermore, Netflix... If you want to get a full essay, order it on our website: Orderessay

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