Marketing

SWOT Analysis: Strength: Technological advantage: Sony Ericsson prompt speech sound firm Ericsson, the integration of telecommunications technology and the advantages of Sonys brawny symbol and technological superiority in the consumer goods and entertainment areas, belonging to the powerful alliances. This is the advantage of most of the phone companies do not have provoker advantage: And the Sony Ericsson brand in both China and the land to enjoy very high brand recognition, Sony is the representative of the forge and entertainment, and the Ericsson technology is a status symbols Strong conclave of the two, Sony Ericssons brand self-evident Weakness: Late start. Because of Sony Ericsson to set up in the near future, when compared to other mobile phone brands in impairment late start, Sony Ericsson mobile phones in the second half of 2002 originally entering the Chinese market, not in the short call accumulation of high reputation, fast to seize the domestic The mobile phone market less likely. Joint venture attempt and cultural integration.

Sony Ericsson by Japans Sony and Swedens Ericsson to set up the lovesome combination merger, Asia and Europe corporate culture differences will inescapably impact on the companys integration Opportunities: With the development of science and technology, colourize screen, MMS, high-pixel camera, as well as television features dual-mode mobile phone demand will barely enlarge. With the economy of mainland Chinas further growth, income profit, the level of consumer purchasing power will continue to increase in the demand for mobile phones will further increase the market potential will be on the rise. handset market recovery for Sony Ericsson is a Excellent opportunity for development. Threats: contradictory mobile phone threats. Although clearly put forward a five-year period to become the first mobile multimedia perseverance in the area of the goal, but so far Sony Ericsson mobile phones in the... If you want to get a full essay, auberge it on our website: Orderessay

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