Marketing Plan

Marketing Plan Kelly Gribowski Lyco Wausau, LLC, Marketing Plan I. EXECUTIVE SUMMARY Lyco Wausau is a single possessor blue business located near Wausau, Wisconsin. The company change in liquid ring vacuum pumps and bears products and service to companies around the world. Under radical ownership, new marketing strategies will be put into place. Operating with only a few employees, this small business has big potential. An evaluation of the companys inbred strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The focus of these new strategies and goals are designed around modify customer service with existing customers and building a bigger customer base by gaining new customers. Lyco has many benefits to provide to its customers including but not limited to shorter production and service response times, quality performance of products, and competitive prices. They are able to bring down products to fulfill specific needs of each individual customer. With the analysis and implementation of marketing strategies, Lyco Wausau has the ability to reach new section target markets and reach new sales potential. II.

ENVIRONMENTAL ANALYSIS Lyco is shortly undergoing many changes within the organization. First and foremost, Tom Frane just became the new sole owner of the business. This in itself presents many changes. There is an archean adoption period in which the owner has to take on and learn from all the financial information. Sales revenues have been apartment for the last five years and have experienced a great lost this past year. This financial loss has been determine as being due to the loss of a duet key customers. The primary goal of the company is to implement a strategy that will recover from the previous years loss and start to build moving forward. In the topical specialized market for the company, one of the ways... If you want to get a full essay, order it on our website: Orderessay

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