Keurig

Brewing excellence, One cup at a time. Keurig in Dutch means excellence. It is the leading single cup create from raw material system in North America. The U.S. annual per capita consumption of coffee was estimated to be 424 servings, which included in-home and out-of-home roast and ground, instant, and ready-to-drink (bottled/canned) coffee.2 The total coffee market in 2008 was estimated to be 1.8 billion pounds, or $19.3 billion. 3 period specialty coffee was only about 17 percent of total domestic coffee consumption by volume, the vault of heaven had grown to everywhere half the value of the U.S. coffee industry. 5 The specialty coffee market was estimated to be worth $11 billion annually. Specialty coffee consumption had increased over 48 percent in the United States from 2001 to 2006. Keurig was a engineering science company in the coffee industry. Keurig brewers represented a unification of technology and design. To maintain and enhance its position as a leader in the gourmet single-cup market, Keurig invested significant resources and capital in engineering and research and development.

This led to a strong and development portfolio Keurigs integrated engineering team drove prodigal and innovative product development in all deuce-ace areas that supported Keurigs of market-leading, proprietary technology. single-cup system: brewers, portion packs, and fast packaging lines that manufactured the portion packs. Keurigs integrated flack to sore product development has resulted in accelerated new product launches since 2004. History of Keurig Keurig was started in 1992 by Ian Greenwood and Peter Dragone with the mental picture that the coffee should always be served fresh, at home or at the office. The concept of coffee house taste by the cup was unique and new to the market. Ian Greenwood attained the idea of create from raw stuff coffee with which he approached, Peter Dragone, a Harvard business civilise pass out and with an established background in the food... If you essential to get a full essay, order it on our website: Orderessay

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