Ikea

IKEA Introduction - Brief History of IKEA: In 1943 Ingvar Kamprad, the founder of IKEA, starts IKEA. - The I stands for Ingvar, K for Kamprad, E for Elmtaryd (the name of his family farm) and A for Agunnaryd (the name of the village he lives in). - In 1948 Ingvar built a small shed on his familys farm where the milk man would pick up goods and take it to the train station to be shipped to customers. - During the 1950s IKEA started to merchandise furniture at fairs. - In 1958 IKEA opened their first store. - In 1963, IKEA started to expand internationally currently having stores in over 35 countries. (can add more or delete if need) Objective - To study the forcefulness of moving in level and the international strategies of IKEA Scope - Business Level Strategies (general): do what business level strategy is, explain differences between business level strategies and the risks each strategy has. - Business Level Strategies IKEA: plow their strategies versus their competitors (if they even have competitors) - Study the prior years of IKEA and get word if business has been improving. (Should use accounting for this ex. ratios, in actual subject area do graphs) - Discuss if the business strategy is working? why is it working or not working? Improvements in IKEAs strategy - Performance evaluation of IKEAs strategy 200?

-2009 - Finding - Recommendation - Should strain to include the following items in Scope: Value twine model 5 Ms Porters 5 Forces - Eight Performance Measure fast(a) Survival, Accounting measures, Multiple stakeholder approach Balanced score card Corporate neighborly responsibility, sustainability and triple bottom line - Competitive advantage Strengths/weaknesses - Environments External, Internal - Industrial Organization model - Stakeholders - Assets Tangible... If you want to get a full essay, order it on our website: Orderessay

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